Video.
Content.
Innovation.
Kernel Content Studios is a video innovation agency, specialising in creating standout customer experiences using Personalisation and Data-Driven Video.
Examples
How personalised video works...
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Customisation
Data
CRM data
Customer Journey Events
Billing, Onboarding
Excel/CSV
API integration
Video Production & Dynamic Integration
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Bespoke production (live or animated)
Repurposed existing video
Customised video template
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Video Rendering
Factory
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Personalised videos rendered at scale via cloud-based video factory
Automated output for distribution
Distribution
Channels
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Via CRM
in-App
Via Social
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To millions of happy customers 😀
About Kernel
In a nutshell, Kernel Content Studios creates data-driven personalised video content to build deeper, more meaningful relationships between brands and their customers.
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Why Personalised Video?
The customer experience is evolving, and personalised video brings together the benefits of mass media and customer data to deliver individual-level video advertising and communications at scale.
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How is this useful?
Customers need to be able to make better-informed decisions about their purchases, especially in the realm of financial services. The FCA in the UK is rolling out a regulatory framework called "The Consumer Duty" which ensures that companies are helping their customers fully understand the products and services they're buying into.
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Personalised video can bring clarity to these complex products by explaining how they work in a way that's specific to each customer.
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Find out more about The Consumer Duty here:
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Our clients
We work with a variety of clients and agency partners - from Insurance and Financial Services, to Automotive, Telecommunications and Gaming. Our services are used to give consumers a better understanding of the products and services they're signing up to.
In numbers
94%
of senior-level executives believe that personalisation is critical to reaching customers
50%
of acquisition costs can be reduced by using personalisation (McKinsey & Co, 2018)
300%
average uplift in CTR compared with generic video (campaign average)
86%
average view through rate, compared with 34% in generic video.
