Creative.
Video.
Innovation.
Personalised
video at scale.
Data-driven customer communications for onboarding, loyalty & retention
Examples
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How it works
➜
Personalisation
Data
CRM data
Customer Journey Events
Billing, Onboarding
Excel/CSV
API integration
➜
Video Production & Dynamic Integration
Bespoke production (live or animated)
Repurposed existing video
Customised video template
➜
Video Rendering
Factory
Personalised videos rendered at scale via cloud-based video factory
Automated output for distribution
Distribution
Channels
Via CRM
in-App
Via Social
To millions of happy customers 😀
About Kernel
In a nutshell, we specialise in the transformation of customer communications using personalised video.
Why Personalised Video?
The customer experience is evolving, and personalised video brings together the benefits of mass media and customer data to deliver an individual-level story at scale.
Clients
We work with a variety of clients and partners - from multiple industry sectors - from Insurance and Financial Services, to Automotive and Travel.
In numbers
94%
of senior-level executives believe that personalisation is critical to reaching customers
50%
of acquisition costs can be reduced by using personalisation (McKinsey & Co, 2018)
300%
average uplift in CTR compared with generic video (campaign average)
86%
average view through rate, compared with 34% in generic video.