Video.
Content.
Innovation.
Kernel Content Studios is a video innovation agency, specialising in creating standout customer experiences using Personalisation and Data-Driven Video.
Examples
How personalised video works...
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Customisation
Data
CRM data
Customer Journey Events
Billing, Onboarding
Excel/CSV
API integration
Video Production & Dynamic Integration
Bespoke production (live or animated)
Repurposed existing video
Customised video template
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Video Rendering
Factory
Personalised videos rendered at scale via cloud-based video factory
Automated output for distribution
Distribution
Channels
Via CRM
in-App
Via Social
To millions of happy customers 😀
About Kernel
In a nutshell, Kernel Content Studios creates data-driven personalised video content to build deeper, more meaningful relationships between brands and their customers.
Why Personalised Video?
The customer experience is evolving, and personalised video brings together the benefits of mass media and customer data to deliver individual-level video advertising and communications at scale.
How is this useful?
Customers need to be able to make better-informed decisions about their purchases, especially in the realm of financial services. The FCA in the UK is rolling out a regulatory framework called "The Consumer Duty" which ensures that companies are helping their customers fully understand the products and services they're buying into.
Personalised video can bring clarity to these complex products by explaining how they work in a way that's specific to each customer.
Find out more about The Consumer Duty here:
Our clients
We work with a variety of clients and agency partners - from Insurance and Financial Services, to Automotive, Telecommunications and Gaming. Our services are used to give consumers a better understanding of the products and services they're signing up to.
In numbers
94%
of senior-level executives believe that personalisation is critical to reaching customers
50%
of acquisition costs can be reduced by using personalisation (McKinsey & Co, 2018)
300%
average uplift in CTR compared with generic video (campaign average)
86%
average view through rate, compared with 34% in generic video.
