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Personalised Instagram Stories
The Fiat 500X is a car that can “Go anywhere”, so the objective here was to create a multitude of different video ads based on various audience preferences.
The shoot generated up to 2,000 versions of the video based on the interests of the viewer and was delivered across Facebook and Instagram stories with an overlaid audience from Auto Trader. The project was featured in Campaign Magazine, as Campaign of the Month, and can be viewed here: https://www.campaignlive.co.uk/article/fiats-personalised-approach-drives-traffic-pick-month/1464590
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