Pepsi Challenge

To promote the annual Pepsi Challenge, Pepsi ran a multi-territory, global campaign aiming to reach a wide range of audiences across several channels such as TV, OOH, and digital advertising – we joined forces with the Pepsi team, Idomoo and OMD (media agency) to repurpose existing TV assets to deliver a hyper-localised, dynamic video campaign over Facebook, Instagram and Snapchat, driving awareness and attendance to the events through-out the Netherlands.