Nov 9, 20225 min readHow to tell if your content is workingFrameworks for testing the effectiveness of your Consumer Understanding programme The perception that a firm's content is easy to...
Nov 9, 20224 min read6 ways to ensure better Consumer Understanding outcomesHere are six proven strategies to help drive better Consumer Understanding outcomes using communications and content. 1. Be relevant The...
Nov 9, 20223 min readWhat is the "Consumer Understanding Outcome" and how to get it rightThe Consumer Understanding outcome is designed to ensure that firms support and enable consumers to make informed decisions about...
Nov 9, 20222 min readA Brief Guide to The Consumer DutyWhat is The Consumer Duty? All employees in the Financial Services sector must now be aware of the FCA’s updated standards for consumer...
Nov 7, 20223 min readCreepy vs Useful - getting the balance right in personalised video.Mention personalised video and most people have an idea of what it means. The responses tend to range from “creepy” to “useful” but the...