How to tell if your content is working
Frameworks for testing the effectiveness of your Consumer Understanding programme The perception that a firm's content is easy to...
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- Nov 10, 2022
- 4 min
6 ways to ensure better Consumer Understanding outcomes
Here are six proven strategies to help drive better Consumer Understanding outcomes using communications and content. 1. Be relevant The...
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- Nov 10, 2022
- 3 min
What is the "Consumer Understanding Outcome" and how to get it right
The Consumer Understanding outcome is designed to ensure that firms support and enable consumers to make informed decisions about...
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- Nov 9, 2022
- 2 min
A Brief Guide to The Consumer Duty
What is The Consumer Duty? All employees in the Financial Services sector must now be aware of the FCA’s updated standards for consumer...
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- Nov 7, 2022
- 3 min
Creepy vs Useful - getting the balance right in personalised video.
Mention personalised video and most people have an idea of what it means. The responses tend to range from “creepy” to “useful” but the...
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